As promised earlier this year, Uber is testing bus and train travel options in the UK through a partnership with Berlin-based travel platform Omio. TechCrunch has called. “We’re excited to launch our new travel offering this summer, enabling a seamless door-to-door travel experience across the UK,” said Andrew Brem, general manager of Uber UK, in a statement.
Omio covers over 1,000 transport providers in 37 countries. It has its own consumer travel app, but has also developed a business-to-business API that allows partners to access its ground transportation network. The company also offers air and ferry travel on its consumer app and website, but its primary focus is train and bus travel.
The company has already partnered with the UK’s LNER, travel site Kayak and others, but Uber is its biggest partner so far. “Uber is the first partner of this scale, but also the first to get access to our full ticketing API, so you as a customer can actually do anything in the Uber app,” said Narem Shaam, CEO and Founder of Omio TechCrunch.
With access to Omio’s API, Uber can instantly offer UK users international train travel. Trips booked through Uber’s app generate a commission for Omio, which it shares with Uber via an undisclosed split. Uber also pays Omio to license its technology.
Omio believes its app has a “high overlap” with Uber users and hopes the deal will increase its market penetration in the UK. Ground transportation capabilities will be added in phases, with a baseline feature set rolling out today and expanding over the coming months.
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