TECH experts have warned anyone using Google Chrome as the new feature is being quietly rolled out to most users.
Google’s new privacy sandbox will reach 100 percent of users in the coming months, the technology giant announced.
The new suite of features represents a fundamental shift in the way Chrome tracks user data for the benefit of advertisers, according to experts at TheConversation.com reported.
The Privacy Sandbox had been in development since 2019, but not without controversy as some users found it privacy-intrusive.
Instead of third-party cookies, Chrome may access your browsing history directly to collect information about advertising topics.
Third-party cookies are generated and placed on the user’s device by a website other than the one the user is visiting.
They are created when a user visits a website that contains elements from other websites, such as images or third-party advertisements.
Instead of using third-party cookies to show you ads across the internet, Chrome provides so-called advertising themes.
These are general summaries of your browsing behavior that are tracked locally – for example in your browsing history – and which companies can access upon request to show you advertising on specific topics.
Additionally, there are features like Protected Audience, which can serve you ads for “remarketing,” and Attribution Reporting, which collects data on ad clicks.
Chrome’s Privacy Sandbox is the latest development that is intended to make technology users a little unsettled.
Snapchat users attempted to delete their accounts after the platform’s My AI feature stopped working.
Google search data from NoDepositDaily.com recently announced that online searches for “delete Snapchat” increased by an incredible 1,019 percent worldwide in August.
The increase comes as Snapchat users are likely feeling uneasy after the platform suffered a malfunction with its My AI chatbot on August 15.