Walmart will let you use your own photos for a virtual clothing fit check

When Walmart launched its virtual fitting room in March, it gave you 50 models of different body types and sizes to choose from. It was up to you to find the model that most resembles you so you can see how a garment would look on you. Now the retailer enhances the experience by letting you virtually try on clothes in your own photos.

In the company’s announcement, Denise Incandela, EVP of apparel and private label, said the virtual fitting room can show how clothes fit in a realistic way. It doesn’t just overlay images on top of your photos – if you select a matching item you will see the parts where shadows would fall and you will see how the fabric would drape on your body. In theory, this means that different sizes of the same item would look just as different in your photo as they would fall differently on your body if you tried them on in real life. This is made possible by using algorithms and machine learning models originally used to develop accurate topographical imagery.

The new virtual try-on experience is available for 270,000 items across all brands on the Walmart site, including Levi’s and Hanes, and will continue to grow. However, you can’t use previous photos with the feature: the first time you select “yourself” as the model when you tap the “Try On” button, you’ll be prompted to take a photo of yourself with something on wear. Adjusting and entering your height.

The updated experience is now available on Walmart’s iOS app, and iOS users can use the photos they take on mobile when they launch the “coming soon” experience on desktop or web. The feature will also roll out to Android users in the coming weeks.

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