Wedding industry reports busiest season in four decades

Almost 2.5 million couples are expected to exchange vows this 2022 wedding season.

ORTING, Wash. — Wedding planners, venue owners and vendors are getting slammed as they tackle the busiest wedding season in nearly 40 years.

“Do not do it!” Shawn Giese said with a laugh while speaking to KING 5 on his wedding day. “Just kidding.”

Giese looked over at his bride Chloe, who was also laughing as they sat comfortably on a couch at Orting Manor, just minutes from saying “I do”.

Camile Craig, owner of New Leaf Floral Designs, said this has been her busiest season yet.

“It’s crazy, yeah,” Craig. said, “It definitely is – I feel it in my inbox.”

Data from the Wedding Report shows a fairly stable industry into 2020, the year every bride went from happy and excited to Bridezilla with an N-95. Nobody blames them either.

“COVID kind of wiped out our 2020 season,” said Rebecca Grant, the owner of popular wedding venue Twin Willow Gardens in Snohomish.

Before 2020 arrived, Grant said they were busy enough already.

“We had actually already booked every single Saturday in 2021, reschedule,” Grant said. “So we had to reschedule everyone to Fridays, Sundays or midweek weddings. So it was like all hands were on deck.”

Yan Mathison, who took ownership of Orting Manor in December 2021, said when she bought the property all the wedding contracts were included.

“Because of all the delays, there’s a lot of demand for weddings,” Mathison said. “Many cancellations. Many postponements.”

Before the pandemic, the industry recorded about 2.1 to 2.25 million weddings annually.

That all changed in 2020, when just about 1.3 million couples celebrated their big day.

Now postponed weddings and even new engagements are overwhelming the industry.

“We’re fully booked for this 2022 season,” Grant said. said, “We are indeed fully booked for our 2023 season and we have a waiting list of over 50 couples for our 2024 season. We have no time to waste.”

Almost 2.5 million couples are expected to exchange vows this 2022 wedding season.

“We’re going to be very busy,” Mathison said. “We will only know you [be] turning away a lot of people, and that makes me sad.”

For that reason, the Giese’s say they’re lucky they booked their location two years ago. Especially now that Orting Manor’s location manager has said the challenges facing the wedding industry are leading to even more couples trying to get married at their venue.

“She said another local venue just closed and evicted 40 couples,” Chloe Giese said. “So she’s pretty instant as soon as we go and tries to do as many tours as possible.”

Next year’s season is expected to be a little more normal, but with many venues and suppliers already fully booked there could be quite a bit of waiting.

“I have a feeling if you’re at the last minute, just let go of whatever crazy vision you’ve had,” Craig said.

Or just book well in advance.

“The couples [that] They’re getting engaged, they’re unlucky,” Grant said. “Go on, I mean, it’s like, there’s no timinge waste.” Wedding industry reports busiest season in four decades

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