What is sploshing? Inside the TikTok fetish content featuring messy food

If you’ve been scrolling TikTok lately, chances are you’ve come across some really weird looking ones food videos. No, these aren’t your run-of-the-mill meal prep recipes or viral celebrity hacks; there’s something inherently sensual about these posts. Most have a scantily clad, attractive host playing with messy looking foodwhether syrup, whipped cream, icing with sprinkles, soup or spaghetti. Sometimes it’s not just about the deed, but about the shape of food that gives it away; A particularly phallic looking sausage roll being stuck through a heavily iced donut is a common example.

From time to time, viewers catch themselves re-watching these videos on a continuous loop in hopes of uncovering the element that is causing discomfort or even intrigue. TikTok account @putinuu is popular for creating such videos; in one we see Barbie submerged in a sea of ​​different colored icing on a multi-tiered cake. The creator of the viral nine-part video repeatedly emphasizes words like “mud,” “push,” “distribute,” and “lift,” building a frustratingly long suspense before finally “unleashing” the dirty liquids. on the cake.


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In another video, a woman in pink shorts tries to remove her tattoo on her inner thigh smash a banana everywhere – we know how ridiculous that sounds, but the 120,000 views (and counting!) make us stop and take a second look. The POV camera angles, slow sultry moans, and suggestive hand movements feel so much like porn but without any explicit nudity – it’s disorienting and kind of silly. Or is it? Welcome to the world of squirting, a fetish where people find sexual satisfaction from interacting with food or watching others do the same.

What is sploshing and why are some people into it?

For some, this means having fun watching videos of people smash cake in each other’s faces but never really getting down and getting themselves dirty. For others it is the feeling of having something wet, warm and dripping Course about her body that turns her on. Sploshing is a subset of a larger fet community called wet and messy (WAM), where people also indulge in non-food substances such as mud, mucus and gunge. On TikTok, the hashtag #squirt has over 7 million views, while thousands of posts – like @putinuu’s – are untagged to circumvent the app’s sex-repressive shadow ban policies.

The sploshing community is just as active on other social media platforms as e.g Instagram, Twitterand Reddit For example, creators post videos of them being slapped in the face with cake and even take custom requests. While the fetish has only recently gained momentum on TikTok, it has existed in popular media and IRL for decades, maybe even longer. Just look at the slapstick comedy that dominated the ’60s, Laurel and Hardy, I love Lucy and probably the best known The three henchmen – They all showed the actors being pissed in the face to playfully humiliate each other.

“My earliest memory of seeing a faint splash is from watching Bozo the clown and then the comedy from Nickelodeon You can’t do that on TV“, says Creamy, a professional WAMmer who believes in squirting, her sexuality is not just a fetish. As a young adult, the creator was bullied and sexually abused, locking her from intimacy for years. In her early thirties, Creamy had a series of dreams, culminating in someone throwing cake at her or falling into a giant cake. At this point, the creator woke up in bed to an orgasm, only to be quickly enveloped in self-conscious disgust.

“I’ve been trying really hard to stop these fantasies. On my 33rd birthday, my ex-husband got me a cake that was covered in rich whipped cream. I finally gave in — I took a big piece to my room and put a towel on my bed, sat in front of the mirror and started masturbating,” she says, breaking down in tears, “before I knew it, I got the cake smashed all over my face and body and it was the best orgasm I’ve ever had.” This opened the floodgates for a whole new sexual expression for Creamy; she joined it Ultimate Wet and Chaos Directory (UMD) and became a creator, interacted and even trained thousands of newbies.

For Creamy, the pleasure of squirting is directly related to the humiliation it contains. She’d always seen the “attractive woman get dappled on TV to put her in her place” and it resonated with her. “It’s like a catharsis: by choosing to enjoy humiliation, I take back my power every time I’ve been abused. I’m the one in control and it’s based on my consent.

dr Jess O’Reilly, sexologist and podcast host @SexWithDrJess reinforces this sentiment: “You can transform experiences that are often fraught with shame into experiences that bring joy. For some people [sploshing] can be very erotic and for others it can be a healing process.”

Clix – a photographer who walks Messy hot, a WAM platform that takes custom requests from fetishists from around the world – explains that the most common theme is revenge and humiliation. Viewers pay up to $1,500 for a 15-minute video in which sploshers reenact game shows and are punished by being wedged with cake or knocked down with syrup. Another segment of the community is drawn to the messy food game for its silliness and texture. LarzThe 26-year-old creates WAM content for TikTok and OnlyFans, but also has a private slime room with her partner.


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Every few days, the couple dress up in costumes, play music, and play together in their sex room, pouring syrup and spritzers on top of each other, or bathing in slime. “I love getting lost in the play, the outside world doesn’t exist for a couple of hours and it’s just about him and I being intimate — it doesn’t even lead to sex every time,” says Larz. The creator is also attracted to squirting because being covered in a liquid substance is reminiscent of bodily fluids like semen, which in turn enhances the sexual experience.

knickers Aoife Murray also traces the fetish back to our childhood. “We are always told to eat decently and have impeccable table manners. Sploshing becomes a fun sexual way of rebelling against society by being messy,” she says.

But like most things that get hot online, sploshing also prompts polarizing reactions, bathed in plain old online hate. Many TikTok videos are flooded with comments calling the community “disgusting” and shaming them for wasting food. At a time when all sexual content is taboo, a fetish that involves the sexualization of cakes and pies is bound to shock people. O’Reilly believes that self-reflection is essential to breaking free from judgment and subsequently destigmatizing the practice.

“Sploshing becomes a fun sexual way of rebelling against society by being messy.”

“If you find yourself judging WAM games, stop and consider how you are feeling. Do you feel ashamed? Are you feeling excited? Often judgment comes with repression — do you wish you could let go or lose control of something that’s holding your back?” she asks, adding that people may not be into fetishes, but they should be able to , to understand why someone else could be.

Besides TikTok’s anti-fetish algorithm, hate might be another reason why YouTubers don’t tie their videos to the WAM community. However, this leads to the question of third party consent – ​​most people stumble upon squirting between their daily scrolls unaware that they are consuming sexual content. But on the flip side, when YouTubers add fetish disclaimers, it’s likely that social media apps will remove their videos, forcing them to stay on overtly sexual platforms like OnlyFans or Clips For Sale. Not only does this restrict expression, but it also keeps the fet community shielded from the normality of mainstream content and only further stigmatizes it.

Ayesha Hussain, a Los Angeles-based sex coach, believes this approach to prohibition lacks nuance in dealing with awareness and consent. “Different people find different things erotic. When you go that route, you start to limit creative expression because what counts as a fetish is up to the viewer and not just the creator,” she says, explaining that messy food videos are just for some people and a way of pleasure for others. Larz also agrees, saying that she doesn’t create TikToks to hit people up or find customers, just to express herself and have fun online.

While some preferences sexualize race or identities and endanger communities by appropriating their culture, sploshing is a soft fetish that is mostly harmless in its expression. No doubt some viewers may be temporarily unnerved or conflicted by cake-smashing and slime-bathing videos, but well, they can just as easily swipe away from the content to let TikTok know their disinterest. Just that simple act makes room for an entire community to exist, thrive, and of course, exit.

As a kink consultant Mistress Kye explains: “In sploshing we combine aesthetically pleasing elements, it can almost be considered art, with the human body as the canvas. In every society we enhance beauty. It seems natural that our sexuality tends to paint the human body with food that is beautiful to the viewer.”

https://mashable.com/article/food-tiktok-fetish-content What is sploshing? Inside the TikTok fetish content featuring messy food

Zack Zwiezen

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