“Will certainly break its historic record for sponsorship revenue”

Marketing director of Paris Saint-Germain (PSG), Marc Armstrong, explained how the arrival of Lionel Messi has significantly boosted the Ligue 1 giants’ finances.

Mauricio Pochettino’s side won the Ligue 1 title, having earned 83 points from 37 matches. However, their defeats in the French Cup and UEFA Champions League make the 2021-22 season a poor one for the club.

The Parisians, though, have achieved considerable financial success in this campaign, according to the French daily. L’Equipe [via CulturePSG]. Revenue from most of the sectors reported increased, except those related to television rights.

📈💰 PSG will record revenue this season: ~ 700 million euros. Mainly thanks to 11 new sponsors this season, the Messi effect and “match day” revenue. @lequipe

According to the aforementioned source, PSG has increased their sponsorship revenue by 13%. The Parisians are said to have earned 300 million euros in grants this semester, while their previous record was 295 million euros in 2018-19.

Armstrong has now asserted that Messi’s arrival last summer increased the French champions’ brand value. The marketing director revealed that the presence of the seven-time Ballon d’Or winner helped the club negotiate with sponsors. He is quoted as saying:

“The arrival of Messi has played a role in spurring some of the ongoing negotiations and has made it possible for us to further enhance our brand value, an attraction that we have observed over the past few years with the signing of ALL [Accor Live Limitless] and Nike’s enduring innovation. The club is sure to break the historic record for sponsorship revenue. “

PSG have increased by 40% from last season in terms of sales income (say, around 60 million euros), most of which comes from shirt sales. 60% of them are Lionel Messi shirts. This through @DiarioOlefrom @lequipe.

In addition to boosting PSG’s sponsorship revenue, the Argentina international has also helped with income from the club’s sales. According to reports, the Parisians have sold more than a million shirts this season and 60% of them have Messi’s name on them.

How did Messi play for PSG on the field?

The 34-year-old joined PSG from Barcelona on a free transfer last summer. He ended his 21-year relationship with the Blaugrana and signed a two-year contract with the French giant.

For nearly a year, the proof is that this superstar has helped the Parisians succeed on the pitch. But how did he impact Pochettino’s side on the pitch during his first season at the Parc des Princes?

He’s scored 11 goals and provided 13 assists in 33 appearances in all competitions for the Ligue 1 giants. While the numbers look good, many feel they’re out of reach. Messi’s usual standards.

Edited by Dakir Mohammed Thanveer

https://www.sportskeeda.com/football/news-will-certainly-break-historic-record-sponsorship-revenue-psg-marketing-director-explains-lionel-messi-s-impact-club-s-finances?utm_source=feed&utm_medium=referral&utm_campaign=sportskeeda “Will certainly break its historic record for sponsorship revenue”

Emma Bowman

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