Karly Pavlinac Blackburn posted her story on LinkedIn and it went viral, but she also drew attention to a Hillsboro Instacart driver who wasn’t about to give up.
HILLSBORO, Ore. – Denise Baldwin has been delivering for Instacart for about six months.
“Orders come and go, so getting enough orders in one day is probably the hardest thing,” Baldwin said.
When she opened her Instacart app on Sept. 8, an order had just come in from a Hillsboro Albertson grocery store.
“It was just something I was a little bit shocked about,” Baldwin said.
She was shocked because the order was to deliver half a sheet of vanilla cake with a CV printed on it. The delivery address was Nike’s main campus in Beaverton.
“I’ve always wanted to ship to Nike, but I know there’s a lot of security behind it,” Baldwin said.
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North Carolina native Karly Pavlinac Blackburn ordered the resume cake. She had just been fired from a marketing job and had spent a lot of time sending out resumes one at a time the traditional way.
“I’ve had hundreds and hundreds of ‘you’re not cut out for the job’ emails and rejections and stuff,” Pavlinac Blackburn said.
But she was determined. She has eyed Nike’s Valiant Labs as her next career. There was only one problem.
“The problem was that they weren’t hiring for a position on a team that day,” Pavlinac Blackburn said.
Fifty dollars later, the resume cake was in Baldwin’s car on its way to Nike. With her 8-month-old son on her hip and half a sheet cake in hand, Baldwin Pavlinac would not let Blackburn down.
“I had told her on the phone when I was at security, ‘Don’t worry I’ll make sure this gets to the right person for you because I know how important this is to you and it means it it’s important to me,” Baldwin said. “I spoke to security and they said, ‘You can just leave the cake,’ and I said, ‘No, I have to make sure it gets delivered to Mac Myers.’
Baldwin’s unwavering determination paid off. As proof of delivery, she snapped a photo of Myers, a lead at Nike’s Valiant Labs, holding the cake.
“I was fully prepared for the cake not arriving or just sitting somewhere at Nike. Sitting at security desk, nobody sees it, have no idea if anyone got it,” said Pavlinac Blackburn.
Baldwin exited Nike’s Lebron James building and resumed shipping more orders. It was a little different than her typical order, but as far as she was concerned, her delivery was complete and that was it.
Then, on September 20, Pavlinac Blackburn posted the story to her LinkedIn page to share what she thought was a cool story of ingenuity and to praise Baldwin’s determination.
Pavlinac Blackburn thought there might be some reactions. Instead, it went viral with more than 75,000 reactions and thousands of shares and comments.
“So many messages looking for what you want and people sending me job offers,” Pavlinac Blackburn said of the positive news.
Not surprisingly, many negative comments were received as well
“For those who criticize, what would you have done with a company that’s really hard to reach?” said Jenny Foss, a Lake Oswego job search consultant at Job Jenny. “I’m a big ‘fortune favors the brave’ person. There are certainly people who would think that’s not a good idea, but I guess my point is if you didn’t do anything, nothing would happen.”
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The post didn’t just get Pavlinac Blackburn a foot and a pie in the door at Nike. Though she doesn’t have a job offer, it also helped bring recognition to Baldwin. People are praising the single mom of three with one on the way for how hard she worked to deliver the cake.
“She made me cry because it’s not everyday that someone acknowledges you for something like that. It was huge,” Baldwin said.
Baldwin added that she and Pavlinac Blackburn have continued to speak since the Sept. 8 delivery. Pavlinac Blackburn said she will mentor Baldwin twice a week and help her find a full-time job.
Baldwin said she too would like to work for Nike in retail or distribution.
“If she can get a job and help her family, that’s the coolest thing that could come of it,” Pavlinac Blackburn said.
This cake was delivered to campus on their Just Do It Day, a busy campus-wide celebration of their famous slogan that brought basketball stars like LeBron James and Sheryl Swoopes to campus.
https://www.king5.com/article/news/nation-world/nike-resume-cake/283-325dc0b3-6989-4764-909e-f04b2fdcfd67 Woman prints resume on cake for Nike