Xbox Celebrates Pride Month With New Controller Design And Donations To Charity

After the calendar shifted from May to June, Pride month has officially begun. Microsoft will be donating money to charity, selling a new controller design, and celebrating more in support of LGBTQIA+ communities.

Starting June 9th, the faceplate design shown above will be available as a customization option in the Xbox Design Lab until the end of the month. Inspired by Pride, the faceplate contains 34 flags representing different LGBTQIA+ groups. Xbox has put together a website that highlights each flag on the controller. As this is an Xbox Design Lab promotion and in the spirit of diversity, you are free to customize the rest of the controller like you would any other product in the Design Lab, including colors for the grips, triggers, D-Pad and analog sticks, and buttons.

The controller customization is the result of a limited design that was given out to a handful of people last year. The blog post announcing Xbox’s Pride plans details the decision to make this year’s theme freely available, saying, “Last year Xbox shared a vision for a Pride controller to the world. Although the response to the controller has been very positive, many have asked us to make this design universally available. We heard you, and we’re expanding availability by making this year’s Pride controller customizable via the Xbox Design Lab, specifically to emphasize the uniqueness of the LGBTQIA+ experience.”

In addition to Pride controllers, more Pride merch like shirts and hoodies are now available on the Xbox Gear Store so you can show your support and add some color to your wardrobe.

Most importantly, Microsoft donates to charities that help LGBTQIA+ communities. According to the blog post, Microsoft is “donating an additional $170,000 to OutRight Action International, African Rainbow Family, National Center for Transgender Equality, Mermaids, Lavender Rights Project and Fulcrum UA to support the fight for LGBTQIA+ justice and equality.” In similarly, an additional $25,000 each will be donated to the Transgender Law Center and Trans Lifeline to help combat the anti-trans sentiment tide in the United States, while also making Don’t Nod’s Tell Me Why game free through the end of June is playable.

The rest of Xbox’s Pride plans can be seen in the company’s blog post here. Xbox Celebrates Pride Month With New Controller Design And Donations To Charity

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