Xbox wants to add a new feature into its games – and players will hate it

XBOX has announced that it is looking into other ways to monetize its games.

Out of the big three – Xbox, PlayStation and Nintendo – Xbox is often seen as the budget choice for gamers.

Could Xbox be just as popular if there were in-game ads?


Could Xbox be just as popular if there were in-game ads?Photo credit: Xbox

Not only is the Xbox Series S a budget console that plays the same games as the powerful Series X, but Game Pass also offers gamers great value for their money.

However, fans now worry that Xbox might be taking it a step too far.

The company is apparently investigating the incorporation of ads into games, similar to how free mobile games work.

In an interview with Rolling StoneMicrosoft’s corporate vice president, Sarah Bond, spoke about how the company is considering adding advertising to its games.

She says, “We’ve talked about how we’re experimenting with other models, like what that means for in-game ads, which are more prevalent on mobile.”

“Are there models for [which would] Does it work well on PC and console?”

Fans were disappointed with the news, although it wasn’t entirely unexpected.

Other companies like Netflix are exploring cheaper subscription tiers for those who watch movies and TV shows with ads.

On a positive note, Xbox is also considering another gaming model that could be exciting for gamers.

Much like Steam started out with 90-minute trials of Dead Space, Xbox could follow suit.

Bond continues: “Are there other models where you could have timed game sections and things like that?

“Giving developers options and choices allows them to experiment and do what they like, and actually build more immersive and creative experiences without having to fit into a template.”

Of course, it all depends on how Xbox plans to add these two systems to its existing subscriptions.

If there’s a new ad-based subscription to Game Pass that’s significantly cheaper, then it could be a hit.

However, should there be any plans to add ads to full-priced games, there will certainly be some backlash.

Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.

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Alley Einstein

Alley Einstein is a USTimesPost U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Alley Einstein joined USTimesPost in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing

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