Yelp adds a warning label to anti-abortion center listings

Starting today, a label will be placed on business pages of crisis pregnancy centers (aka anti-abortion centers) to clarify that these facilities typically have limited medical services. The label also notes that crisis pregnancy centers “may not have licensed on-site medical professionals.” The consumer notice could help people avoid confusion with clinics that offer abortion services.

In , Yelp said it was making the change following the US Supreme Court’s June overturning decision Roe v. Calf, a ruling that gave a nationwide right to safe access to abortion for nearly 50 years. “The trust and safety of our community is paramount, which is why providing consumers with reliable and useful information to help them make their decisions is critical to our mission – this includes access to reliable information about reproductive health health services,” Yelp wrote.

Yelp Label for Crisis Pregnancy Center


Many crisis pregnancy centers have religious affiliations, such as Associated Press . Some are said to provide misleading information about abortion and contraception.

Yelp has screened tens of thousands of business listings since 2018 to ensure crisis pregnancy centers are distinguished from abortion clinics. It found that moderators reclassified nearly 470 companies as crisis pregnancy centers or faith-based crisis pregnancy centers in the US this year alone after reviewing nearly 33,500 company pages. It plans to screen more than 55,000 business pages across the US, Canada and Puerto Rico over the coming months.

This is a problem that other tech companies struggle with. Last week, the Alphabet Workers Union announced that Google is addressing “misleading search results related to abortion services by removing results for bogus abortion providers.” Democratic lawmakers should stop referring people who want an abortion to anti-abortion facilities, while some Republican attorneys general are not preventing such centers from appearing in search results. In early July, Google said it would come from users’ location histories.

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