YouTube ends experiment that required a Premium subscription to play videos in 4K

Anyone who feared that YouTube would restrict access to 4K content entirely to premium subscribers can breathe a sigh of relief. For now. YouTube revealed on twitter that it “completely turned off” the experiment, which requires a premium subscription to play videos in 4K resolution. Earlier this month, users started reporting on social networks like Reddit and Twitter that when accessing the resolution options dropdown menu, the word “Premium” was right next to 4K/2160p. However, not everyone needed to have a premium subscription to play 4K videos, indicating that it was an experimental feature rolled out to a limited number of users.

It’s unclear why YouTube decided to call off the experiment, but how 9to5Google notes that it has encountered a significant amount of negative feedback. Users were understandably less than happy at having to pay $12 a month or $120 a year to play videos in the highest resolution available on the site. And those who didn’t participate in the experiment were concerned that it would find its way to wide release and be a permanent “perk” for Premium subscribers.

YouTube hasn’t said if it’s permanently shelving the idea of ​​locking 4K videos behind a premium subscription. in one Tweet written in Japaneseinvited YouTube users to leave feedback on the experiment, which could ultimately help decide how to proceed.

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