YouTube introduces new tools to battle comment spam and account imitators

YouTube is taking further action in its fight against comment spam and channel impersonation. Creators now have access to a new commenting setting in YouTube Studio. You will be able to select an option to increase the severity. According to YouTube, this builds on the “Hold potentially inappropriate comments for review” setting and will reduce spam and impersonation comments. This is a less strict option than requiring manual review of all comments or disabling them entirely.

Starting July 29, channels will no longer be able to hide their subscriber count. YouTube says this is a tactic commonly used by those claiming to be behind larger and more established channels. Impersonators often leave comments on other videos to trick people into their fake site. For example, someone seeing a comment from a user named MrḂeast (with a special character in place of the “B”) might click through to that channel to see that it has only 100 subscribers, compared to the 97.7 million subscribers of the real MrBeast.

YouTube acknowledged that some creators prefer to hide their subscriber count while building an audience. However, it is said that this move will make things safer for everyone.

Speaking of fake channels that use special characters to impersonate more prominent creators, this strategy is about to become a little less effective. According to YouTube, it will reduce the character set users can use when updating a channel name. It states that after the change, bad actors cannot change their name to “¥ouⓉube” or something similar.

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