YouTube is reportedly planning to launch a ‘channel store’ for streaming services

According to YouTube, they are working on an online shop where you can purchase subscriptions to various streaming services The Wall Street Journal. The Google-owned video streaming platform has reportedly been developing a “channel store” for at least 18 months and is currently in talks with potential partner companies. YouTube already offers its streaming TV subscribers the option to add access to additional services like HBO Max for $65 a month. However, the upcoming store will apparently allow people to purchase a la carte streaming services through the main YouTube app.

The diary says YouTube presents its platform as a great way for companies to market their streaming services, since viewers can watch trailers for free on its website or app and then simply pay for a subscription. Affiliates will likely need to share their earnings with YouTube for purchases made on the video platform. According to the publication, YouTube is already discussing how to share subscription earnings with them, although the terms are different for each partner.

Even with the prospect of having to share revenue with partners, more streaming services are now open to the idea of ​​bundling, or merging. This was announced by Starz boss Jeffrey Hirsch The diary that bundling streaming services with other players creates a better experience for users. It also exposes the provider’s offer to more people and reduces the likelihood that subscribers will unsubscribe. In the case of YouTube, the app is already in widespread use and could offer paying users a single platform to manage multiple subscriptions. For streaming providers, making their services more readily available could help them weather what analysts say will be a tough year marked with the loss of a significant number of users.

YouTube’s “Channel Store” could reportedly launch as soon as this fall, but has yet to confirm the project exists and that talks are already underway with potential partners.

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