YouTube Jacks Up the Price for Premium

Do you want to skip the annoying, long and repetitive commercial breaks on YouTube? Well, you’ll have to pay more for Google’s parent company, Alphabet. The YouTube Premium Subscription Service now costs $13.99, $2 more than before. Thinking about an annual payment? Now you have to pay $139.99, which is $20 more than before.

Additionally, youtube music increases by $1 to $10.99 per month. Google made these changes without a formal announcement Thursday morning ET. The message was first spotted by 9to5Google. The increased price comes just as the service was being quietly tested New ways to slow down ad blocker usersand threatened to interrupt her after watching just three videos.

last october, YouTube has increased the price of its family plan by $5 a month for its largest markets, including the United States. In this case, YouTube said the price hike was due to “continuing to provide great services and features,” while blaming “recent inflation.” The last time YouTube Premium increased prices was in 2018 along with the launch of YouTube Music. The increase is similar to the current price increases with Apple Music and Amazon Music The price is now $10.99 per month.

YouTube Premium additional functions back in April, which allowed users to queue video on phones and tablets and stream continuously when switching devices.

Gizmodo reached out to Google for comment, but we didn’t immediately receive a response. It seems that this is the time for unannounced price gouging. While services like Peacock pushed up the prices of their premium subscriptions, Netflix has removed its cheap, ad-free option and forces users to either accept ads or pay $15.50 for the “Standard” plan.

The service has recently increased its ad load. The company plans Add 30-second non-skippable ads to YouTube when viewed on TVs. Ads may appear in videos even when they’re paused. That being said, YouTube ads haven’t made as much money for Google as they would have liked. In the latest version of the company result reportThe company reported that YouTube ad revenue fell by $176 million compared to the same period last year.

In the company investor callPhillipp Schindler, Google’s chief business officer for YouTube, said the company has seen a “gradual decline” in the money advertisers are spending on the platform.

At the same time, the company reported slightly higher profits through its Google Services division, which includes subscriptions like YouTube Premium and YouTube TV, and Schindler was quick to announce growth in YouTube subscriptions. The company told investors it hopes the NFL Sunday Ticket offering would “bring new viewers to the paid and ad-supported YouTube experiences.”

That’s why YouTube wants to give more weight to its premium subscribers while giving a slap in the face to anyone who dares to bypass ads. Google CEO Sundar Pichai said it wants to “improve” the experience of how people watch videos on YouTube, but it would certainly be nice if the company offered more services beyond the video queue, making that easier product would be worth $2 more per month.

Zack Zwiezen

Zack Zwiezen is a USTimesPost U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Zack Zwiezen joined USTimesPost in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing

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