YouTube Shorts copies TikTok again with voiceover narration

What’s the best way for YouTube Shorts to take on TikTok? Apparently, it constantly copies its popular competitor. Yesterday, YouTube announced (via TechCrunch) that it would add voiceover narration to shorts on iOS. With it, you can add your own commentary to existing videos with just a few taps. That’s simple enough, but it’s also something TikTok has been offering for a while, and it’s reminiscent of Instagram’s repeated attempts to copy TikTok’s core features.

Previously, YouTube also scrapped TikTok’s feature that allows you to reply to comments with your own video. It’s not uncommon for tech companies to copy each other – Facebook and Instagram have practically made it a habit. But it also makes it clear when established companies start to fend off their younger and usually more innovative competitors. YouTube is trying to distance itself by sharing ad revenue with shorts creators. TikTok might be very popular, but that hasn’t resulted in a lot of money for developers in the past.

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Russell Falcon

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