Google is trying a new show of force to stop users from watching YouTube videos without ads. Some users report that the company allows this Access to just three videos before being prompted to either disable ad blockers or otherwise pay Google for the privilege of ad-free viewing.
The message goes on to say that YouTube detected that the user had an ad blocker installed and then offered it You have the option to either allow YouTube ads or try YouTube Premium, the $11.99 ad-free subscription service. The Family Plan of the Service there was a price increase recently from $17.99 to $22.99 per month. “Advertising allows YouTube to remain free for billions of users worldwide,” the message reads.
A YouTube spokesperson confirmed to Gizmodo that a “small global experiment is being conducted pushing viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.” The spokesperson added, “Ad blocker detection is nothing new and different Publishers regularly ask viewers to turn off ad blockers.”
According to the company, users would receive multiple notifications asking them to allow ads, and in some “extreme cases” if viewers failed to comply with repeated requests, YouTube would disable playback on that account.
Google’s parent company Alphabet had reported in its report First Quarter Results ad revenue declined 3.6% sequentially. The company’s YouTube ads were down $176 million compared to the same period last year.
There was There have been some changes on YouTube since then Neal Mohan inherited the app from longtime CEO Susan Wojcicki. Mohan has been instrumental in growing Google’s monstrous advertising business, so he’s probably more interested in cracking down on perceived freeloaders. Even the largest bastion of user-generated video content on the web said it would Users are forced to watch 30-second non-skippable ads for popular content viewed on TVs.
It is also a time of Realignment at Google when it The advertising empire has suffered losses. earlier this month, YouTube has discontinued its TikTok clone, YouTube Stories and said more time would be devoted to shorts.