Technology

YouTube’s new tool makes any video a TikTok-like Short

YouTube has introduced a new tool that makes it easier for creators to turn regular videos into shorts, as announced in a community update. If you’ve loaded one of your own videos, you’ll see a new tool called “Edit into a short film” right in the main app under “Create”. You can select up to 60 seconds of video and bring it straight into the shorts editor where you can add text filters or additional videos and then upload it as a short.

After you upload the short film, the “Created by” link at the end of the video links it to the full video it was captured from. This allows creators to use shorts as promotional tools for the main video to increase views and engagement. However, the tool only works with your own content, unlike Cut, which allows you to remix content from any video.

YouTube's new tool turns regular videos into TikTok-like shorts

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I tried the tool by making a 10 second short film from a longer video I made in 2010 and it was as easy to use as advertised, allowing me to capture the best part of the video, embed text and add a filter.

The immense success of TikTok has forced all social media networks to react in some way. However, Instagram recently pulled back its TikTok-like full-screen feed and featured posts features after significant user backlash. YouTube is arguably less threatened by TikTok as it offers longer-form content that attracts different audiences. The new tool shows that it can have its (Short?)cake and eat it too, by allowing creators to offer shorts as a form of promotion for their core content.

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Russell Falcon

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