How To Increase Your Reach On Twitter With Video Ads

As a business, you’re always looking for ways to reach more people and grow your customer base. And in today’s digital world, social media is one of the best ways to do that.

Twitter is a powerful platform with over 330 million monthly active users, and it’s only getting bigger. If you reach the right audience on Twitter with your brand, the chances are that you might go viral with your product or service.

One thing about Twitter that you cannot overlook is that many Twitter users command the platform with their massive followings. Influential thought leaders, sports personalities, celebrities, etc. like former U.S. President Barak Obama, Elon Musk(he is trying to acquire Twitter), Justin Beiber, Katy Perry, and more have some of the most active follower bases in any social media. 

The majority of Twitter users fall in the 25 to 35-year age group. That is to say, most users are mature and financially settled. Engaging with this group would yield higher conversion for any product or service.

You’re missing out if you’re not already using video ads to reach your target audience. Video ads are an effective way to grab attention, build interest, and ultimately drive conversions.

Here’s everything one would need to know about video ads and how they can help you increase your reach on the platform.

What Are Video Ads?

Video ads are short video commercials that businesses can use to promote their products or services on the platform. These video ads can be up to 30 seconds long and appear in a user’s timeline and in Twitter’s Moments and Explore tabs.

Video ads are an excellent way to grab attention and stand out from the crowd. With over 330 million monthly active users, making it is one of the most dominant platforms for businesses of all shapes and sizes. 

With 229 million monetizable daily active users as of Q1 ‘2022, Twitter is in an excellent position for you to consider the platform for your next marketing campaign. Videos are the most engaging content form, and luckily, Twitter offers video ad marketing, so we can effectively utilize this engaging marketing tool.

Twitter video ads are an effective way to reach your target audience and drive conversions. 

Here’s everything you need to know about Twitter video ads and how they can help you increase your reach on the platform.

The Benefits of Twitter Video Ads

There are many reasons to use Twitter video ads as part of your social media marketing strategy. Here are a couple of the key benefits of Twitter video ads:

Increased Reach

Twitter video ads can help you reach a larger audience than you would with traditional tweets. Twitter will serve your ad to users who are more likely to be interested in your product or service, and it will appear in their timeline even if they don’t follow you.

Greater Engagement

For social media platforms out there, one of the most engaging and immersive types of content is video, and Twitter video ads are no exception.

Twitter users are more likely to watch a video ad than they are to read a text-based tweet, which means your ad has a better chance of capturing their attention. 

Better Brand Awareness

Twitter video ads can help increase brand awareness and reach new potential customers. When people see your ad, they’ll start to become familiar with your brand and what you have to offer.

Increased Sales

Ultimately, the defacto goal of any marketing campaign is to increase sales. Twitter video ads can help you reach more people and generate more leads, which means more sales for your business.

How to Create Video Ads

Now that you know the key benefits, it’s time to learn how to create video ads. Here’s a step-by-step guide:

Choose Your Goal

Choosing a goal for your ad is important before you start creating it.

What do you want your ad to achieve? Generating leads or driving sales? Your goal will dictate the rest of your ad campaign, so choosing wisely is crucial.

Select Your Target Audience

Once you’ve chosen your goal, it’s time to select your target audience. Who do you hope your advertisement will reach? Take into account variables such as age, location, gender, interests, and more.

The more hyper-specific you can be with your target audience, the better. That way, you can ensure that your ad is served to people who are most likely to be interested in your offer.

Create Your Ad Copy

An ad copy is a text that appears alongside your video. It’s essential to make your ad copy compelling and relevant to your target audience.

Remember to keep it short and sweet – you only have limited space to work with.

Choose Your Video

Now it’s time to choose your video. Selecting the right video for your ad is crucial to its success. Be sure to choose a high-quality, attention-grabbing video that will capture your audience’s attention.

It could be a daunting task if you were to edit using standard video editing software manually. Every platform has a specification like the length of the video, dimensions, format, etc. Making these changes to the video would cost not only money but also time. 

If you’re looking to create a platform-specific video ad that’s both easy and intuitive to make, then using an online video creator with advertisement templates is the way to go. That’ll save you time & money in the long run and make the process much simpler overall.

If you don’t have any existing videos, you can create one specifically for your ad campaign. Just be sure that it’s relevant to your target audience and goal.

Set Your Budget

When it comes to your ad campaign on Twitter, you’ll need to set a budget that fits your needs. Twitter offers a variety of pricing options to choose from, so you can find the perfect one for you. 

Remember that you’ll need to pay for each view, so be sure to set a budget you’re comfortable with.

Conclusion

Now that you know how to create a video ad, it’s time to get started on your campaign. With these tips, you can reach a larger audience and achieve your desired goal. Increase your reach on Twitter today with video ads.