How to Run ADS on Instagram Effectively

You are missing out on a great marketing opportunity if you are not running ads on Instagram! With over 1 billion users worldwide, Instagram is one of the most popular social networks today. It is also an ideal place to promote your products and services. So why not use this opportunity?

To help you achieve maximum efficiency when running ads on Instagram, let’s explore useful tips in this article!

Reasons to run Instagram ads

When doing business on social networks, Instagram is a “gold mine” that you cannot miss today. Instagram not only allows you to share images with friends but also connects with many other social networks such as Facebook, Twitter, Tumblr… And to maximize the potential of Instagram, advertising on this application is necessary.

Why? Because advertising on Instagram is very effective, helping you reach a large number of customers quickly. It is not surprising that analysts say that spending on social advertising has increased by 30%.

The first plus point to mention is that the operation on this social network is very simple, you do not have to create a fanpage, do not have to write an introduction, the only thing you have to do is take beautiful photos and write a few lines of text with your name, price, how to buy, add a “hashtag” to complete an effective advertisement. The safety and privacy of Instagram is very good compared to other social networks. Because this application only allows likes, comments, and shares without a save/download mode. So it is easy for you to protect your images.

On Instagram, there are no advertising banners or invitations to like pages, or information unrelated to the account owner that dilutes the newsfeed. That is why Instagram is considered a closed sales channel between buyers and sellers.

If you have never tried running ads on Instagram, you should start now.

Read What is Hashtag in Instagram? How to use hashtag on Instagram most effectively

Instagram advertising formats

1. Image Ads – Instagram Image Ads

This is the simplest form of advertising on Instagram. You only need a photo to advertise on Instagram. This way you can use most of the different forms of advertising on Facebook, not limited as before.

How to do it: You choose the best photo related to the product or service you are selling and upload it. Look under the photo, on the right side of the screen there is the line “learn more”, you just need to attach your website and it’s ok. Customers who are interested will see your brand and order immediately.

You can see the word Sponsored in the right corner of the post, which is the post that is being advertised on Instagram.

2. Instagram Ads with Multiple Images – Instagram Carousel Ads

If you want to advertise multiple models, or multiple options at the same time, or you want to use a hot story that hits the customer’s heart, Carousel Ads will perform this task extremely effectively.

Carousel Ads means that your post includes multiple images, customers can scroll left or right to see multiple images, choosing multiple models. Because of such effectiveness, this is considered the most optimal advertising method when Instagram Ads comes to Vietnam.

3. Video Ads – Instagram Video Ads

Instagram allows you to easily create ads with Videos, customers will receive more intuitive product images. Many times when they see too many photos, they are lazy to scroll back and forth.

When advertising on Instagram with Videos, you should advertise in the form of Increasing video views (Video Views). Also, pay attention to the idea because an Instagram ad video can be up to 30 seconds long.

4. Advertising on Instagram Story

Currently, social networks are allowing users to use stories to post images and videos. That is why businesses are prioritizing displaying story ads to users.

Instagram’s story is similar to Facebook’s story. You will see the word Sponsored below the image, which means that this image is being advertised on Instagram with the story.

However, only Reach advertising can run ads on Instagram in this way.

How much does it cost to advertise on Instagram?

Although advertising on Instagram is quite expensive, Instagram posts have 10 times more interactions than Facebook.

According to advertisers, if you understand your potential customers. You may have to pay about $100 for an effective Instagram campaign. If you run Facebook, you will spend more than $100, but it will not be as effective as Instagram. It can be said that the number of interactions on Instagram is better than Facebook, bringing a higher conversion rate. However, if you do not know how to create the right ad, the amount of money you spend is huge. But the result is only zero.

So, the answer to the question of how much it costs to run Instagram ads depends on whether you know how to target the right potential customers for your business or not.

To minimize the cost of Instagram advertising to the lowest cost, you need to pay attention to the skill of Targeting the audience. For any customer, you need to pay attention to the following factors:

• Location: Country, city, place of residence of the customer.
• Age: What age range is your target customer.
• Gender: Male or Female
• Language: What language do your customers use.
• Demographics: Education, family, work and relationships. This is an important factor in determining an effective Instagram advertising campaign.
• Interests: Their activities on Facebook, but the topics they are interested in.

Note: The cost of finding customers through interests is extremely expensive. You should consider when deciding to choose this factor.

• Behavior: Shopping, devices they are using such as Android, Iphone…

Instructions for running effective Instagram ads

There are 2 extremely easy ways to run Instagram ads: One is through the smart manager from Facebook Ads, the other is advertising in the Instagram app.

1. Instagram advertising through Facebook manager

Step 1: Determine the campaign’s goal

When advertising Instagram through Facebook manager, you must choose the goal for your campaign – determine the purpose of the ad you are about to deploy.

Facebook will determine the format for your ad campaign, bidding options, and automatically optimize based on the campaign’s goal.

Step 2: Name your Instagram ad campaign

When naming your Instagram ad campaign, don’t forget to add the date so you can track and manage your campaign better and easier.

Step 3: Set up your target audience

In this part of creating an ad campaign, you have two options:

1. Create a new audience
2. Use an existing audience you created before

Defining your target audience is the most important part because it will affect the cost and results of the ad.

Step 4: Determine the ad placement

When it comes to the ad placement section, you can automatically set or edit the appropriate placements such as:

• Facebook News Feed
• Facebook Right Column
• Instagram
• Audience Network
• Instant Articles
• Online Video

Finally, you just need to check the Instagram option and you are almost done with the ad.

Step 5: Create an ad

The last step in the settings section, you need to choose the specifications as well as upload your images, videos and content.

Fill in the details of your Instagram ad such as Title, Text and CTA button.

You can use the ad preview tool to see how your product will look when published.

Once you’re satisfied, click the “Publish” button to wait for approval.

2. Advertise directly on the Instagram app

If you want to promote an existing Instagram post, the quickest and easiest way is to do it right in the app.

However, you won’t be able to use the app to set up complex ad campaigns, or change the details of your post before running the ad.

To promote a post directly on Instagram, you need to meet some of the following requirements:

• You need to convert your account to Instagram for business
• You need to be an administrator of the Facebook Fanpage linked to your Instagram account
• Of course, you need to comply with Facebook’s advertising regulations

Here are the steps to promote a post without leaving the app:

Step 1: Open the Instagram app

Step 2: Go to the profile section

Step 3: Select the post you want to promote

Step 4: Below the post, click to open the Promote function

• In the Promote function, you must choose two campaign objectives: “Visit website” or “Call or visit store”
• Next, you fill in the ad details such as setting the target audience you want to target, and the budget you want to spend.
• Finally, you must set the campaign time (How long you want this ad to run). The ad will run immediately after you publish.

Summary

Here are all the things you need to know about advertising on Instagram, instructions on how to run effective Instagram ads and the cost of running Instagram ads. When using any platform for marketing, always focus on the characteristics of that platform and the habits and tastes of users to effectively deploy the campaign by optimizing the most basic elements. Apply it to your store to experience a sales channel and check the effectiveness right away!

Read Read Anonyig: Instagram Story Viewer (Watch without Anyone Knowing)