Are You Missing These Three Tricks for Increasing Your Profits?

It’s no secret that every business wants to increase its profits. However, if you feel like you’ve checked out every possible avenue that you can think of, you could have decided that all your options are now thoroughly exhausted, resulting in you giving up. Before you throw in the towel, there are three techniques that you may well have missed or just not even realized would affect your profit margins in a positive manner at all.

1. Accessibility

It might seem obvious, but you should always check that your website is accessible to everyone who might want to visit it. By not carrying out this vital task, you may be missing out on hordes of potential customers or cutting out entire demographics who would benefit from the products or services that you offer. Testing your website isn’t so easy unless you have the correct testing tools in place and ready to use.

If you haven’t already sourced these valuable tools, then you’ll find that there’s a wide variety on offer, and it’s more of a question of which one to pick. This is where it’s highly advantageous to find an accessibility testing tools tried and tested review which can help shed some light on a difficult decision.

2. 24/7 customer support

Providing customer support 24 hours a day, 7 days a week, could help you increase your profits. This is because if a potential customer is curious about a product, they’ll ask a question and expect an answer almost immediately; if that answer doesn’t come or arrives too late, you’re likely to find that the customer has already gone elsewhere. Being on the ball at the time of contact could lead to a profitable sale instead of seeing them drift off toward your competition.

There’s more than one way of going about catching this potential customer at the opportune moment. For instance, having a chatbot ready at hand on your website is one method. Having your customer service staff monitor your social media channels is another. However, to provide a more personable method is to have members of staff on standby around the clock.

This can be expensive due to having to pay additional rates for unsociable hours. However, if you hire your customer service to work remotely, you may be able to get all hours covered around the clock due to the different time zones that your workers are situated in. This will cost you less in wages.

3. Look at selling on other platforms

Depending on what your business actually does and the products or services that it supplies to its customers, you may find that it’s worth your while to sell or advertise on different selling platforms. Of course, if you’re already doing this, then seeing if there’s another one that you can also sell from could be beneficial.

Sales platforms all have their own customers and followings (although there are some that shop with more than one), so you may find that just because your products are listed and sold on eBay, it doesn’t mean that you won’t sell even more from listing them on Amazon or Etsy. Each selling platform has benefits. For example, sites like Etsy work particularly well if you’re selling something a bit more niche. If you want to gain more trust and credibility, Amazon provides this.