How to Highlight Posts on Facebook
How do you post on Facebook to be seen by the most people? Is there a way to make your posts on Facebook always stand out and reach many potential customers? These are questions that many Facebook users wonder about and need answers.
To answer these questions, the article below will guide you on how to highlight posts on Facebook to reach many viewers and attract the most customers. Let’s refer to Salekit.
1. Actively interact in each post
Actively interacting between each post will help your post gain high reach and introduce your products to more customers, and it will also help Facebook appreciate your actions through the emotions you act on your friends’ posts.
Thanks to that, Facebook will calculate a higher score and prioritize your posts to be displayed on the personal pages of people with whom you frequently interact.
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2. Focus on the content of the post
For a post to stand out and build a long-term brand, the content value it brings must create a highlight for the viewer.
To do that, you need to build a plan to update your posts in the most detailed and effective way.
You also need to ensure that the content of those posts is always new and concise, providing viewers with useful information.
You can combine images and videos or organize minigames and promotions to stimulate customer and viewer interaction in each post.
It should be noted that this information must be related to your business’s services or community images that make customers want to click the Share button.
3. Use icons to highlight posts
Using emoticons and Facebook icons is one of the ways to help you emphasize the main ideas, creating a friendly and impressive feeling for users.
If you post to a work group to make an announcement, you should use icons to help viewers not miss important announcements.
In particular, using icons will help your posts create an impression, friendliness, and liveliness as well as more interest instead of dry text.
4. Use the Share feature of the application or browser
Currently, through the newsfeed algorithm, Facebook will collect information about the number of clicks, discussions and shares of users with friends related to the news you post.
Through this method, Facebook will evaluate whether the content you share on the newsfeed is useful to you or not.
If your article link is opened and then closed immediately, Facebook will determine that your post contains a link that does not have much value.
If the article link is opened in many tabs to read later, Facebook will improve the algorithm to highlight that article.
Therefore, when posting images or article content on Facebook, you should use the Share feature of the application or browser to increase visibility and make your article stand out more.
You can also paste the link into the Facebook page and let the Link Format appear with a full thumbnail image, title, description text, etc.
By doing this, your post will not be prioritized when displayed on your friends’ News Feeds.
5. Use the Pin and Highlight features
Highlight and Pin are current features that help selfies and status messages in posts always stand out and attract everyone’s attention.
Through this feature, you can adjust any important post to the top of the page so that everyone can see it most easily.
Benefits of using the Pin feature
Posts using this feature will always be at the top of the left column for 7 days.
You can activate this feature by selecting the pencil icon in the right corner of the post.
The objects that should be used are promotional photo albums, video channels from YouTube, comments from customers, contact information of employees, and brand portfolios.
This feature is often used in groups. If you have used the Pin feature, you will not be able to use Highlight.
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Benefits of using the Highlight feature
Posts using this feature will overflow both columns. You can activate this feature by selecting the star icon in the right corner of the post.
The objects that should be used are usually an advertising photo, the latest advertising video clip, the most positive customer comments, customer photos of the month, and photos of employees.
This feature is often used on Fanpages. If you have used the Highlight feature, you will not be able to use Pin.
6. Summary
Hopefully, through the instructions on how to highlight posts on Facebook above, it is certain that if you carefully study and reasonably apply the information we share above, it will be very helpful in highlighting your posts on Facebook.