What is Hashtag in Instagram? How to use hashtag on Instagram most effectively
Perhaps Hashtag is a concept that is no longer too strange to social network users.
So what is a hashtag? Why is a hashtag important for promoting business on Instagram? The article below will show you how to use hashtags on Instagram to bring the best effect for advertising your products and services. From there, it will help you expand your knowledge base in connecting businesses with more people on Instagram.
What is Hashtag?
Hashtag is a word or phrase written together after the pound sign (#). Hashtags help users search for images and content of posts from different Instagram accounts that use the same Hashtag. When you tag hashtags with related content, users can completely query that content by searching for them on social networking platforms. Once they click on the hashtag, a list of results is posts with the same hashtag tag will be returned.
For example, if you want to find information or feedback from the community about the iPhone X, you just need to enter the keyword #iPhoneX in the search bar, all information related to technical specifications, prices or feedback from everyone about this smartphone, … is compiled from many posts from different Instagram accounts will be displayed on your screen. Very convenient, right?
Read AnonStories: Anonymous Instagram Story Viewer
Why you should use hashtags on Instagram
Hashtags on Instagram are one of the best ways to grow your Instagram account. Using the right hashtags (or a combination of hashtags) can help expand your brand and reach a larger target audience. In fact, you have the opportunity to attract new followers, get more likes and increase engagement by using hashtags.
In addition, using hashtags on Instagram is probably one of the shortest ways to expand the space and reach of your Instagram account. A short, unique, strange and easy-to-remember hashtag can attract many Instagram users to follow your account, and increase their interaction with your Instagram posts.
And your brand is completely capable of creating a hashtag trend if you know how to use hashtags in a smart, witty and humorous way, hitting the user’s psychology. This trend has an extremely strong spreading speed in the social network community, can become a stepping stone for your brand to go further, reach target customers and can become partners with big brands and labels.
How to use hashtags on Instagram
- Don’t use too many words in a hashtag
Long hashtags are hard to remember and easy to mistype, so it’s best to choose short hashtags, about 16 characters is fine. If you use hashtags for a given purpose (such as classifying content, serving query activities), don’t use too many words in a hashtag. Because hashtags contain characters without accents and spaces, using keywords that are too long will confuse readers and make it difficult to understand during the interpretation process. No customer wants to spend too much time interpreting each word in that long hashtag. Something like #daylahashtaghaynhatmatoitungsudung should be avoided when using hashtags.
- Don’t spam with hashtags
Overusing hashtags (using hashtags for every word in your post, or abusing hashtags) can be counterproductive, making your post messy and difficult to read. In addition, social media advertising analysts also show that Facebook and Twitter posts should only use a maximum of 2 hashtags, while Instagram posts should use a maximum of 10 hashtags.
- Use hashtags for relevant content
If the hashtags are unrelated to the content you attach, they are likely to cause an unpleasant experience for readers, reducing their interaction with the social media account you build.
Because hashtags are used for the purpose of a marketing campaign, you must choose the most appropriate hashtag. According to experience, for each campaign, you should only choose 1 hashtag, which will make it easier for you to control related posts.
In addition, to keep the hashtag from being far from the marketing campaign, the best way is to search for keywords related to that campaign.
For example, if you want to run an advertising campaign for a white shirt product line, analyze which keywords users often choose when searching, such as #somitrang #somimautrang #sominam…
Read StoriesIG: Anonymous Instagram Story Viewer
- Use 3 to 5 big hashtags in your posts
If you want to make waves, you should add 3 to 5 “big” hashtags that are less targeted but generate a lot of likes and comments. Examples include #intsagood, #photooftheday, and #vscocam. These “big” hashtags should still be relevant to you, but they should appear on a lot of posts and have a high engagement rate (lots of people are searching for them).
- Don’t use hashtags everywhere
While hashtags are a great tool for getting your content in front of your target audience, they’re not always appropriate. If you’re posting a non-value-added post that you want to reach your target audience, you don’t necessarily need to include a hashtag.
For example, if you’re simply sharing an article, you don’t necessarily need to include a hashtag. But if you want to analyze the content of the article (maybe they are related to your brand), you should add hashtags to it. Carefully consider using hashtags in posts to achieve the highest efficiency in Marketing activities related to social networking platforms.
- Use hashtags to create discussion topics
When doing business on Instagram, you can use hashtags to create discussion topics for people who are following your Insta account. Or you can organize discount promotions for those who post photos at the store and add hashtags, for example #gongcha50% for example.
Summary
Above are 6 tips for using hashtags when selling on Instagram to help you market your products and brands quickly and more effectively. These are all simple tips, so you can start implementing them right away!
Read Anonyig: Instagram Story Viewer (Watch without Anyone Knowing)